FERMÀT
FERMÀT is the AI-native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Leveraging proprietary data tools and its adaptive commerce graph, FERMÀT delivers hyper-personalized experiences to both human and agentic shoppers that adapt in real time to behavioral and performance insights. Trusted by industry leaders like Backcountry, BISSELL, and Glossier—as well as premier agency partners such as Tinuiti—the FERMÀT platform blends advanced analytics with optimization tools like heatmaps, strategy engines, and conversational data insights to maximize shopper impact and tailor every touchpoint.