FERMÀT

AI-native platform powering hyper-personalized commerce for every human and agentic shopper.

FERMÀT is the AI-native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Leveraging proprietary data tools and its adaptive commerce graph, FERMÀT delivers hyper-personalized experiences to both human and agentic shoppers that adapt in real time to behavioral and performance insights. Trusted by industry leaders like Backcountry, BISSELL, and Glossier—as well as premier agency partners such as Tinuiti—the FERMÀT platform blends advanced analytics with optimization tools like heatmaps, strategy engines, and conversational data insights to maximize shopper impact and tailor every touchpoint.

"Working with FERMÀT has given our growth team the ability to cohesively align our ad-level creative and full-funnel experiences, bridging the gap between our brand vision and performance marketing capabilities."

Madeline Kutner

Director of Performance Marketing at Glossier